Clients are increasingly finding their lawyers on the internet. While referrals are always the best source of new business, it is critical for attorneys to embrace a more holistic approach to client acquisition. These days, marketing and sales are not dirty words. With a few simple marketing strategies, an attorney can reach a broader client base. Listed below are several ways to make your Law Office more marketable. Here are a few tips for getting started.
Small firms often assign attorneys on a case-by-case basis, making them great generalists who represent different types of claims and clients. Large firms, on the other hand, typically operate in elegant office settings with in-house mail centers and vast accommodations. They also hire a large number of support staff to manage a large office. These firms have a corporate management structure, with associates reporting directly to mid-level managers. This is a great way to quickly develop a broad range of skills.
Large law firms have separate departments for transactional and litigation cases. The transactional department works on legal documents, including contract drafts and financial instruments for municipal bonds. The litigation department handles cases in court, ensuring that they meet the needs of their clients. Attorneys working in the litigation department work with clients in court to protect their interests and their rights. They provide legal counsel for City officials on a wide range of topics, and shape major City initiatives.